Lawn and Garden Retailer July 2011 : Page 4
JULY 2011 Scranton Gillette Communications V O L U ME 1 0 NUMBER 7 Scranton Gillette Communications JULY 2011 V O L U ME 1 0 NUMBER 7 Lawn & Garden Re t a i l e r inspir ed s o l u ti o n s fo r p r o f it a b le b u s i nes s Merchandiser of the Year Announced Consumer Thoughts on Packaging Giving Your Employees a Breakroom Visit us on the Web at www.lgrmag.com Re t a i l e r i n s p i r e d s o l u ti o n s fo r p r o f it a b le b u s i nes s INSIDE THIS IS S U E : The cover is provided by Trixi™. Photo taken by Selecta. www.selectanorthamerica.com 14 TECH TA LK Trends In Mobile Marketing As technology changes, it affects the way your customer interacts with everything in their day-to-day life — thus, affecting the way you have to market to them. By Lora Keddie 20 GREEN G O ODS Underground Plants Check out this cool list of “underground” plants to keep your customers excited and actually drive additional visits because nobody wants to be the last to have the new cool thing. By Bill Calkins 24 MER C HANDISING The Bright Ideas While the California Spring Trails’ intentions are grower-focused, it’s hard to miss the inspiring displays that any retailer would be proud to call their own. By Jasmina Radjevic 26 Merchandiser of the Year Congratulations to Rutgers Nursery & Landscape, who wowed our judges with timeliness and shopability — making them Lawn & Garden Retailer ’s 2011 Merchandiser of the Year. By Pete Mihalek 26 28 MANAGEMENT Give Me a Break The employee breakroom has an important role in playing out the culture of your company. From lunch table to conference center, one room has never worked so hard so long for so little. By Sid Raisch & Robert Hayter DE PA RT M E N T S 6 EDITOR’S REPORT 8 HEADLINES • Retailer Plans $7 Million Expansion • AIB Partners with Joe Gardener 30 Time Well Spent With another spring behind us, it’s time to balance vendors, calendars and budgets as you enter a new buying season. By Paul Erickson 12 CALENDAR 22 PRODUCT FOCUS 22 Garden Décor & Accents 31 Water Gardening 33 IGC Show Product Preview 43 CO N SUMER TRENDS Consumer Insight Think outside of the pot. Through market research, learn new ways to innovate and create additional value for consumers. By Kip Creel 47 MARKETPLACE 51 AD INDEX /CLASSIFIED 52 SHOWCASE 54 LET ME EXPLAIN... 4 L aw n & G a r den R e ta il er Ju ly 2 011 www. l g r m a g .c o m
Publication List
Using a screen reader? Click Here