Medical Marketing Media June 2013 : Page 1

JUNE 2013 V IEW A TO A P ILL Given Imaging’s PillCam is one of a new breed of innovative technologies melding devices and diagnostics that promises to revolutionize healthcare. Five to watch SHIFTING BUDGETS Eight pages of exclusive, new data on marketing spend and industry outlook HEP C MARKET HEATS UP AGAIN Will it be a horseshoe or a long tail? GOING APP-CRAZY The role of mHealth apps in pharma marketing and customer service Jonathan Huber, vice president of global marketing, Given Imaging

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