Medical Market Media November 2013 : Page 1

FUSIO FORe Why doctors would be happier if more firms adopted a hybrid sales model like Sunovion's PATIENT CENTRICITY Expert marketers discuss what it means to put the patient first AG E OF ORALS MS rivals aren't taking the meteoric rise of Tecfidera lying down GOLDEN MOMENTS Photos from the MM&M Awards PARTNER PO INTS Candid advice for keeping agency­ client relationships on course L-R: Rick Russell, EVP,chief commercial officer, and Chris Gish, VP of Latuda sales, Sunovion

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